Hello! Stephen Clark here.  I was going to post an article describing the concept and benefits of Attraction Marketing, but I came across an excellent article already written by one of the internets great SEO experts, Mr. Sean Rasmussen.  I’ll let him tell the story…

One of the latest buzz phrases in internet marketing is Attraction Marketing. This term refers to the ability of a business owner to attract leads and prospects, whether he or she is in multi-level marketing or affiliate marketing.

Attraction marketing is not about the old methods of cold calling, buying email lists, making a hard sales pitch, or other ways of trying to induce unqualified people to buy.

The Concept Of Attraction Marketing

Attraction Marketing allows you to work smarter, not harder, by maximising conversion rate while minimising your efforts. Think of attraction marketing as a big magnet. You post it on the internet, and it pulls in potential customers who are actually interested in buying your product or service.

The first part of attraction marketing is targeting qualified prospects who will come to your website for a specific reason. The second step is building a relationship with them by providing a value proposition. Finally, you hit them with your offer and enjoy an unprecedented conversion rate. Let’s examine each of these components.

How to Make Attraction Marketing Work for Your Business

Your prospects will find you if you give them a reason to. Start with branding your business. Determine what you do and how you do it that is unique from other, similar companies. Focus on your personal strengths. Perhaps you are an excellent writer; let your words be your sales pitch. Maybe you are great at finding solutions to problems; offer free advice. Whatever your niche market is, exploit it. Give back to the online community and they will reciprocate.

Building a relationship involves selling your prospects on you, yourself. As the business owner, you are in a position of leadership. Prodding visitors into understanding that the product or service you offer is exactly what they need. This can be considered a form of training – you are moulding and shaping the potential client to believe that your business and its offerings are the best solution to their problems. Answer the question “what’s in it for my customer?” and you will be directly communicating with them in a very effective manner that is far more valuable than making cold calls.

Your prospects need to be directed to your website, and not a replicated site. Even if you are an affiliate with an internet marketing program, the business is yours, not someone else’s. You are the one who is going to get visitors excited about the product and convince them of its worth, not the company manufacturing it.

Clearly post a call to action that will make visitors contact you directly, not the other way around. Since they are already interested and realise the need for your product or service, a sale is almost guaranteed. This puts you instead of the potential customer in control, because they are ripe for buying what your business has to offer them. All you have to do is provide it, which leads to the final step.

Conversion should be nearly assured at this point. Your job is to make it simple for the customer to buy. Your potential clients have already found your site, you’ve established a relationship and given them a value proposition, now all you need to do is provide a clear buy link.

Attraction Marketing is a powerful tool that allows you to gain the maximum number of conversions from qualified and interested prospects. Start using the concept today to increase your sales and income.

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